Bobby Flay isn’t worried that there ever will be too much cooking on television.
The popular culinary personality returns — along with fellow mentors/judges Giada De Laurentiis and Alton Brown — to start Season 9 of the Food Network contest “Food Network Star” Sunday, June 2. In a time that also has yielded ABC’s “The Chew” and “The Taste,” and CBS’ upcoming “The American Baking Competition,” Flay doesn’t consider the TV food market overcrowded.
“I think it’s great,” he tells Zap2it. “The more television exposure to food this country has, the better. It makes people more savvy about food, and it gives a sense of what’s available for them to cook and to eat.
“I think we’re eating healthier, better-tasting food basically across every demographic and every price point, and it’s wonderful. I sometimes hear people say the field’s getting really crowded, but I say, ‘Bring it on.'”
Currently promoting the recently published cookbook inspired by his same-named, Daytime Emmy-winning series “Bobby Flay’s Barbecue Addiction,” the energetic Flay operates restaurants from New York and Atlantic City (N.J.) to Las Vegas and the Bahamas. The husband of actress Stephanie March (“Law & Order: Special Victims Unit”) and veteran of numerous Food Network shows, he also is a horseman who owns several Thoroughbreds.
“I’m a lucky person,” he reflects of his multiple interests and activities. “I’ve been able to make a living doing the things I love most. Not everybody gets that opportunity, and it’s taught me to focus on only doing the things I really want to do.
“If I do something I only kind of want to do, it’s never as good,” adds Flay. “Just based on past performance, I know that if there’s something I’m totally committed to, I’m going to give it 120 percent.”