Google is known for their creative “Doodles” on special days throughout the year. May 8 was no different as the company celebrated renowned graphic designer Saul Bass’ 93rd birthday. Bass passed away in 1996, but his impact is long-lasting.
Bass created some of the world’s most iconic brand logos, including AT&T, Quaker Oats, Dixie and the Girl Scouts of America. He was also responsible for many legendary movie posters, including “The Shining,” “Vertigo,” “It’s a Mad, Mad, Mad, Mad World” and “Anatomy of a Murder.”
However, the Google Doodle pays tribute to Saul through something else he was known for, movie title sequences. The video features the word “Google,” as written in many of Bass’ better-known title sequences. Movies like “Spartacus,” “Ocean’s 11,” “Around the World in Eighty Days” and “Psycho” are represented in the video. Saul’s last credited work is the 1998 shot-for-shot remake of “Psycho,” which utilized a title sequence nearly identical to the original’s, but in color.