Official photos from the campaign are not yet available, but a few leaked out from the press event. Check them out below.
As the upcoming face of Dior Homme, Pattinson becomes one of several celebrity “fragrance ambassadors” for the company. Others include Charlize Theron, Natalie Portman and model Daphne Groeneveld. There had been rumors of a Pattinson Dior campaign since last year, but this is the first official confirmation.
Dior Homme issued this press release about the partnership:
“Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan).”
So what do you think? Will Robert Pattinson inspire people to by cologne?