It was only a matter of time before Instagram became a marketing tool. With the photo-sharing app and website adding the ability to post 15-second videos, it creates a perfect platform to advertise on.
Fittingly, the Steve Jobs biopic is one of the first big movies to make a splash with an Instagram trailer. “Jobs” stars Ashton Kutcher as the Apple Computers founder, along with Josh Gad, Amanda Crew, Dermot Mulroney and J. K. Simmons rounding out the cast.
The trailer is narrated by Kutcher, showing Jobs at various points his life, from the pre-Apple days, through the introduction of the iPhone. “Jobs” is currently scheduled to be in theaters August 16, 2013, after having it’s premiere in January at the Sundance Film Festival.
Check out the trailer below: