This year’s 30th annual MTV Video Music Awards show is going to be historic … in more ways than one.
First of all, the 2013 VMAs are making the move to Brooklyn for the first time. The show is set to air live from the Barclays Center on Aug. 25. And secondly, the iconic Moonman statuette is getting a redesign for the first time in 30 years.
The trophy has gotten a makeover from artist KAWS (who rose to fame in the mid-’90s with his graffiti tags and re-workings of bus stop ads). He has previously worked with Nike and Marc Jacobs, and had a balloon fly in Macy’s Thanksgiving Day Parade.
KAWS’ redesigned trophy will only be handed out at this year’s ceremony — which is exactly why KAWS accepted the project. “That’s what I liked about the project; I wouldn’t want to redesign it for history, I like the idea that at this moment, this first time in Brooklyn, the Moonman’s going to change,” he tells MTV News. “I like the fact that 40 or 60 artists will win this piece, and the majority won’t know anything about my work. [And] I’m sure you’ll have artists that are mad; they have their perfect chrome line of Moonmen and I’ve somehow ruined that symmetry … I love that idea.”
Watch a video of KAWS explaining his redesign below:
What do you think of the new, limited-edition Moonman? Who do you think will take one home this year? Hit the comments with your thoughts.