The “Hump Day” commercial for Geico Insurance has proved so catchy that a school in Connecticut has banned students from referencing the comedic ad. That camel won’t be happy.
Sixth-grade students at Vernon Center Middle School in Vernon, Connecticut have been using catchphrases from the cute advertisement so often — and on every day of the week, not just Wednesday — that the school has cut the joke short. “Everybody’s walking around in the hallways and saying its hump day in that weird voice,” one of the students, Brooke Lewis, said to a local news station, WFSB 3.
No one in Vernon, however, is taking the ban very seriously. The district’s superintendent, Dr. Mary P. Conway, told reporters that the school just wanted to stop the problem before it became even more disruptive. As of now, only a few students have been sent to the principal over the issue.
The Geico commercial turned into a viral hit since its debut in the summer of 2013. Featuring a camel who wanders around an office inciting co-workers to say “It’s Hump Day,” the clever ad has been viewed more than 15 million times on YouTube.