urx unit loader 'The Big Bang Theory' is the most expensive show on TV for advertisers
big bang theory ad rates 'The Big Bang Theory' is the most expensive show on TV for advertisersThe ratings success of “The Big Bang Theory” is paying off in a big way for CBS. How big? More than $300,000 per 30-second commercial big.

The average ad on the show costs $326,260, according to a survey of media buyers by Adweek. Outside of NFL telecasts — which comman more than half a million dollars per 30 seconds — it’s the most expensive show for advertisers on TV.

Not without reason: “Big Bang” had its highest-rated season ever in 2012-13, and its first few episodes this season are running ahead of that average. Its first two episodes of the fall averaged 18.6 million viewers and a 5.4 rating among adults 18-49 in overnight ratings, putting it in the Top 3 on broadcast TV in both measures.

Among the other shows drawing big bucks from ad sales are “The Voice” ($264,575 for its Monday show), “Modern Family” ($257,435) and “The Simpsons” ($256,963). The first two are strong ratings performers across the board, and while “The Simpsons” is lower in the overall rankings, it draws a heavy concentration of younger male viewers, for which advertisers are willing to pay a premium.

The most expensive new series of the fall is “The Blacklist,” which commands just under $200,000 per 30-second ad. It’s proving to be a decent buy so far, as its early episodes have drawn solid ratings.