urx unit loader Tracy Morgan is 'Brother in the Cupboard' for 'Elf on the Shelf' spoof on 'JKL'

Former “30 Rock” star Tracy Morgan stopped by “Jimmy Kimmel Live” Thursday night (Nov. 21) where he showed off his latest idea — “Brother in the Cupboard,” which is kind of like “Elf on the Shelf.”

“I wanted to do it my way for my baby. … This is something me and her mother are marketing, we’re putting it out there,” says Morgan, then he shows off a clip.

“Get your hand out that cookie jar before you ruin your dinner!” says Brother in the Cupboard. “Stop that d*** fighting or there’s no presents for none of y’all. … You best remember to brush those teeth!”