Former “30 Rock” star Tracy Morgan stopped by “Jimmy Kimmel Live” Thursday night (Nov. 21) where he showed off his latest idea — “Brother in the Cupboard,” which is kind of like “Elf on the Shelf.”

“I wanted to do it my way for my baby. … This is something me and her mother are marketing, we’re putting it out there,” says Morgan, then he shows off a clip.

“Get your hand out that cookie jar before you ruin your dinner!” says Brother in the Cupboard. “Stop that d*** fighting or there’s no presents for none of y’all. … You best remember to brush those teeth!”