Artist Sean Combs has been working hard with former MTV executive vice president Andy Schon to build Revolt, a new channel that is geared at music fans. It features music videos, interviews and live performances, while at the same time using social media to have an on-going conversation with the audience.
At the 2014 TCA press tour, the team from Revolt announced its flagship program, “Revolt Live,” a one-hour program launching Monday, Jan. 27, airing daily at both 5 p.m. ET and 8 p.m. ET.
Hosting “Revolt Live” are Sibley (aka MC Sib Vicious) and DJ Damage, who are excited about this new program that harkens back to the days of old-school MTV while being up-to-the-minute with the advent of social media.
“It brings live energy, it brings communication with social media — we talk to the fans, we talk to the people. We talk to people with them in their homes, we want to bring them in with us,” says Sibley.
DJ Damage adds, “‘Revolt Live’ is a place where anything and everything can and will happen. … We will have artist interviews, artist performances, but more importantly, it’s a place where fans across the globe can interact with their favorite celebrities.”
Schon says that while this is a music program, it’s not a variety show. It’s instead more like NBC’s morning program “Today.”
“This is akin to a ‘Today Show’-‘Tonight Show’ analogy,” says Schon. “They have guests on, they have performances. The difference is ‘The Today Show’ has a bit of a different tone to it. It’s produced by the news department. They still can have fun, but this show has the energy of information at the core of it as well as a place where performances and interviews and everything else fun can take place.”
Schon adds that Revolt is hoping to be “the CNN of music,” not choosing to focus only on small artists or only on established artists. With the changing ways of how consumers enjoy music, Schon says that it can be hard even for big artists, citing an example from a couple years ago of Revolt co-founder Combs having to promote his new album on “Dancing With the Stars,” which was not necessarily the ideal platform for Combs’ music.
“We’re out to represent what we think is right for the Revolt brand,” says Schon. “If we see a small artist we like on YouTube, we can put that up, but it’s [also] the big artists that don’t have a platform anymore either, in their own way, on their own terms.”
The fledgling music network will also feature a morning program called “The Breakfast Club,” premiering in March. It will air from 6 a.m. to 9 a.m. ET live from New York.
Currently, Revolt is being carried fully by TimeWarner and in most Comcast homes, with plans to expand throughout the year. Revolt is hoping to be carried by DirecTV and DISH as soon as possible. More information can be found at Revolt.tv.