Daisy Lewellyn of Bravo’s “Blood, Sweat & Heels,” airing Sundays, may be every woman’s ideal shopping buddy.
“I definitely have a strong focus on how to pay less for products, how to live the champagne life on a sparkling water budget and how to look like your favorite celebrity,” says the author of “Never Pay Retail Again: Shop Smart, Spend Less and Look Your Best Ever.”
Lewellyn takes a very logical approach, differentiating between fads and trends. “I love classic trends,” she tells Zap2it. “Trench coats and pencil skirts and cardigans, and they are still trendy.”
Lewellyn offers a cautionary note about fads. “If you are over, let’s say 28, you may want to shy away from fads,” she says. “Trends are floral prints and stripes, but fads are like chucker hats and diamonds in your teeth. A fad is something that comes in really strong in an influx and is out of the door. It doesn’t mean that the fad will be cheap.”
She also offers sensible advice, including, “Women have to decide what their body type is.”
Though that may sound obvious, far too often women follow celebrities or models rather than choose clothes based on who they are. Lewellyn stresses the importance of fit and lifestyle.
“What are you doing every day?” she asks. “Are you a dog walker, in corporate America? If you are running around with three kids, it doesn’t make sense to have Christian Louboutins. But you could invest in a cute designer sneaker or super cute riding boots.”
And this bright red dress fit what Lewellyn needs. “I wanted to really wear something that sent off a message that I am a girl about her business,” she says.
“The color was so strong. The color is vibrant but sophisticated. I could walk into a board meeting or a cocktail party and feel comfortable.”
“I wanted to wear something that made me feel smart and comfortable and feel pretty. And who else embodies that but Michelle Obama?” she says of a dress the first lady wore to the 2012 Democratic National Convention. “She is strong, smart and stylish. This dress flew off the shelves when she wore it.”
This silver magnetic gown was from Rent the Runway. No matter how tempting gowns may be, she asks, “Who needs 10 drop-dead gorgeous sequined gowns?”
Lewellyn stresses the importance of living within a budget. ” ‘Budget’ is not a four-letter word,” she says. “It doesn’t mean that you are broke or restricted. It means you are shopping smart. One person’s budget may be $500, and one person’s budget may be $20. Believe you me, you go in the store for one thing and come out with two bags.
“There is nothing attractive about buying that Versace bag and being homeless and using it as a pillow,” Lewellyn says.