In the Season 2 premiere, Lemonis is helping Chicago business owner Pete Athans shape up Athans’ luxury car dealership. But when Lemonis changes the name of the dealership without Athans’ knowledge, things get heated. Watch above.
“The Profit” follows businessman Lemonis, who has turned around 100 struggling companies in the past 10 years. On the TV show, Lemonis puts millions of his own dollars on the line to help bring these businesses back to life for a piece of the ownership and a percentage of the profits. Once the business owners take his deal, he does whatever he can to make the organizations successful again.