You know the one: Pharrell’s “Mountie” hat (designed by Vivienne Westwood) that he debuted at the Grammys earlier this year. With a striking similarity to the Arby’s logo, fans and Twitter immediately drew connections between the two (and Smokey the Bear, and Dudley Do-Right, and …).
Arby’s wasn’t shy about chiming in, playfully bantering on Twitter with Pharrell about wanting the hat back.
Now the restaurant has it.
On Sunday (March 2), Pharrell revealed that someone had paid $44,100 in the hat’s eBay auction, essentially donating that amount to From One Hand to AnOTHER. Arby’s revealed itself to be the buyer a few hours later:
— Arby’s (@Arbys) March 3, 2014
Talk about a win-win for everyone. Arby’s gets publicity for both the hat and the donation. Pharrell gets money for his charity. And underserved youth around the country benefit from a restaurant and a singer.