beyonce jay z solange elevator fight Beyonce's dad says Jay Z Solange elevator fight was a publicity stunt for their tourStill talking about the elevator fight between Jay Z and Solange? Good. That was the point, Beyonce and Solange’s dad, Matthew Knowles, says in a new interview.

“[They needed something to] ignite that tour,” Knowles says in a radio interview recounted by Billboard. “It’s called a ‘Jedi mind trick.’ The Jedi mind trick fools you a lot of the time.”

Knowles, who was fired as his daughter’s manager in 2011, says he’s just calling the situation as he sees it. “All I know is: everyone is talking about it. Ticket sales went up, Solange’s album sales went up 200 percent.”