urx unit loader TV Query: Is Paul on Cedar Cove also in the Maytag commercials?
Colin Ferguson on 'Cedar Cove

Question: Is Paul on ‘Cedar Cove’ the same guy in the Maytag commercial?

Yes. Paul Watson on “Cedar Cove” is played by Canadian actor Colin Ferguson, previously known as Sheriff Jack Carter on Syfy’s “Eureka.” And he has been seen a lot since 2014 in a series of Maytag commercials.

Those of us with long TV memories believe that the true commercial representative of Maytag is Jesse White, who appeared in 68 ads from 1967 to 1989. (White died in 1997.)

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Unlike that repairman — who was lonely because Maytag appliances never needed fixing — Ferguson’s Maytag character acts like the appliances and praises them before morphing into the appliance itself. In an oven ad, for example, a little girl watches him sitting and holding a cookie sheet, waiting for the cookies to be done. While the character is different, a Maytag rep told the New York Times, “The beauty of the Maytag repairman is that he’s been out there for 50 years, and he is a great asset because he helps differentiate us.”