UPDATE: Curtis Jackson has released a statement to Zap2it regarding the now-deleted Instagram post.
“Mr. Jackson reposted something on Instagram that originated from a blog in relation to the decrease in Empire’s ratings. When he realized there was additional content in the blog post that he did not agree with, he immediately deleted the post as that is not a reflection of his views at all,” says the rapper in a statement.
The original story continues below
Rapper Curtis “50 Cent” Jackson has never been shy about his beef with FOX drama “Empire.” He previously criticized the show for what he thought was “Empire” copying the marketing of Starz show “Power,” which Jackson executive produces and occasionally guest-stars on.
Now in a since-deleted post, Jackson shared an Instagram from @theindustryonblast_ blaming “Empire’s” ratings dip between the Season 2 premiere and episode 2 on the “gay stuff” and “celebrity stuff.”
However, nothing is ever truly deleted on the Internet, as witnessed by the Industry on Blast Instagram posting a photo of 50 Cent’s post.
“EMPIRES TV RATINGS TOOK A HUGE HIT. Ok I’ll stop now, COOKIE CALL ME BABY. I’ll tell every body to watch the show for you.LOL.” writes Jackson.
“Empire’s” ratings did fall from 16 million for the premiere to 13.7 million for the second episode, but Jackson says in a new Instagram that he wasn’t talking about the “gay stuff.”
“It must be a slow news week, they’re gonna say 50 said Empire lost 3 million viewers because of to much gay s***.” writes Jackson. “He only said cookie call me, but the f***ing kid is f***ing up the show. Now every one is waiting for POWER,I told him to lay low.”
It is unclear if the “he” 50 Cent is referring to is Jamal (Jussie Smollett), the homosexual son of Lucious (Terrence Howard) and Cookie (Taraji P. Henson) on “Empire,” but this is not the first time this season Jackson has been slamming the show on Instagram.
In another deleted post, after Cookie called 50 Cent “thirsty” (i.e., desperate for attention) in the “Empire” Season 2 premiere, 50 Cent responded in a video, “Can’t believe Cookie would say some s*** like that about me. Thirsty? Me? Thirsty? Come on. Ya stupid? Man, me and Cookie go way back — you know I hit that.”
The big question is … does he know Cookie is a fictional character?