“Militant Baker” blogger, Jes Baker, is the latest concerned citizen fighting back against clothing company Abercrombie & Fitch’s plans to shun the “unpopular kids” by refusing to make large sized clothing. In an open letter to A&F’s CEO, Mike Jeffries, Baker offers up some photos for a proposed ad campaign called “Attractive & Fat.”
The images spoof A&Fs advertisements, with a sexy, shirtless male model getting up close and personal with a scantily-clad female model. The difference is, the female model is not a Size 2 — it’s Jes herself, who wears a Size 22.
“I didn’t take these pictures to show that the male model found me attractive, or that the photographer found me photogenic, or to prove that you’re an ostentatious d***,” writes Baker. “Rather, I was inspired by the opportunity to show that I am secure in my skin and to flaunt this by using the controversial platform that you created. I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe.”
She goes on to challenge Jeffries himself to rise to the occasion and join her in posing topless. “Not only do I know that I’m sexy, but I also have the confidence to pose nude in ways you don’t dare,” Jen writes. “You are more than welcome to prove me wrong by posing shirtless with a hot fat chick; it would thrill me to see such a shoot.” Baker closes her letter with a helpful tidbit for the A&F CEO: “You should know your Large t-shirt comfortably fits a size 22. You might want to work on that.”
A separate campaign to “Fitch the Homeless,” recently went viral when organizer Greg Karber set out to make A&F “the No. 1 brand of homeless apparel.”