After the release of some promotional images for her new H&M ad campaign, Beyonce‘s commercial for the clothing company has arrived. As promised, it includes a first taste of Beyonce’s summer 2013 single, “Standing on the Sun.”
“I can’t deny your desire/ Feel like I’m on fire/ When you touch me/ I feel the flame,” Bey sings in the new song. Sia wrote “Standing on the Sun”, and “Telephone’s” Jonas Akerland directed the commercial. Beyonce certainly shows how well she can wear a bikini in this new video.
“I’ve always liked H&M’s focus on fun and affordable fashion,” Beyonce says of the ad campaign. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”