Way back in 2009, thousands of Amazon reviewers sang the praises — and so-called magical properties — of an article of clothing known as the “Three Wolf Moon” t-shirt. Capturing the Internet’s imagination made it one of the retail site’s top-selling apparel items for the year. It sure wasn’t its irresistible beauty.
Now it’s 2012, and Amazonians have found a new product to embrace: the BiC Pens ‘For Her.’
What makes these writing instruments customizable for the female gender? Why, dear reader, the “attractive barrel design available in pink and purple,” the “elegant design – just for her!” and the fact that it has a “thin barrel to fit in a women’s hand,” of course.
Amongst the customer reviews, are humorous cases of mistakenly identifying the pen as a feminine hygiene product or pregnancy test and gushing testimonials. Having been prevented from expressing their thoughts in writing previously due to manly ballpoint products, girls now can freely transcribe their grocery lists and recipes as well as cover their school notebook with hearts, flowers and what their married name will look like after they wed Robert Pattinson.
Reviewer Rachel also helpfully gives a heads up to all the guys out there:
“The ‘for her’ label is not just a gimmick exploiting archaic gender constructs, it’s a WARNING. Even if you’re a boy who likes pastels and glitter (which really I don’t see why you shouldn’t, what kind of moron thinks that only girls would like that kind of thing? seems kind of backwards to me) this pen is NOT for you. I don’t know why they didn’t put a clearer warning on the label, they really should have because if you are a boy and use this pen you put yourself at great risk. My little brother turned into a unicorn after I lent him one, and my friend told me that a boy in her class grew fairy wings in the middle of a test.”
A unicorn, you guys. That’s not something to be messed with.
Across the pond, U.K. Amazon users are equally amused by the pens, also poking fun with their reviews and are really nailing the Jane Austen writing style. Not that Austen had a BiC for her. She must have used a fountain pen with a feather.