apollo 18b Box Office: 'Apollo 18,' 'Shark Night 3D' fail to lure theater goersThe first night of the Labor Day holiday weekend was an unremarkable one for box office returns. According to The Wrap, the weekend’s “big” openers — “Apollo 18” and “Shark Night 3D” failed to attract much in the way of ticket sales on Friday (Sept. 2). Meanwhile, the Emma Stone-fronted “The Help” held firm in the top position, grossing about $3.5 million for the night.

Both “Apollo 18” (fictional “found footage” from a secret NASA mission) and “Shark Night 3D” (no description necessary) racked up just $2.8 million each.

Helen Mirren’s “The Debt” (an espionage thriller) also grossed $2.5 million and, according to The Wrap, the overall domestic box office was down about 9 percent from the same weekend last year.