urx unit loader Box office: 'Limitless' beats expectations, wins soft weekend
brad deniro Box office: 'Limitless' beats expectations, wins soft weekendBeating expectations, Bradley Cooper’s new film “Limitless”
won the box office this weekend (March 18-20), grossing $19 million. The pill-popping thriller was only expected to bring in $13 million-$15 million. The movie is
Relativity’s first number one debut since the studio began marketing
and distributing its own films, The Wrap reports.

While that’s great for the thriller and its studio, it still wasn’t
enough to help the overall box office; it was down 10 percent from last
year when “Alice in Wonderland” was raking in the money.

Matthew McConaughey’s new film “The Lincoln Lawyer” brought in $13.6 million, while the Simon PeggNick Frost buddy comedy with an alien twist “Paul” grossed $13.2 million.

“Rango,” the animated Western, only dropped 21 percent, earning $15.3 million, while last weekend’s b.o. winner “Battle: Los Angeles” dropped 67 percent, making $14.3 million.

The weekend’s top 10 movies:

1. “Limitless,” $19 million
2. “Rango,” $15.5 million
3. “Battle: Los Angeles,” $14.5 million
4. “The Lincoln Lawyer,” $13.6 million
5. “Paul,” $13.2 million
6. “Red Riding Hood,” $7.3 million
7. “The Adjustment Bureau,” $5.9 million
8. “Mars Needs Moms,” $5.2 million
9. “Beastly,” $3.2 million
10. “Hall Pass,” $2.7 million