Known for voyeuristic reality series like the “Real Housewives” franchise and competition shows like “Top Chef” and “Work of Art,” Bravo is making its first ventures into the world of scripted television. Deadline reports that Bravo has greenlit its first two scripted pilots, “The Joneses” and “Rita.” It plans to launch scripted offerings by the end of next year.
“The Joneses” comes from one of our faves — “Life Unexpected” boss Liz Tigelaar. It’s based on the 2009 film which starred Demi Moore and David Duchovny. It follows a beautiful, ideal American family who moves into a wealthy suburb… and is soon revealed to not be a family at all. They’re actually a team of “stealth marketers,” infiltrating the community in order to sell products.
“The show has a fun voice but also speaks to consumerism, something that our unscripted series do too,” says VP of scripted development Andrew Wang. Tigelaar, who is currently on ABC’s “Nashville,” originally developed the project for ABC and has tweaked it for cable appeal. She’ll reunite with Mojo Films’ Gary Fleder and Mary Beth Basile, who worked on “Life Unexpected,” for the show.
“Rita” is written by Krista Vernoff of “Grey’s Anatomy” and “Private Practice.” Adapted from a Danish series, the show is centered in an upper-crust private school. The titular Rita is a teacher, struggling to manage her own life as a parent to three kids with the bureaucracy and hierarchy at the school. “The show has a great central character who is strong and outspoken, very much like some of the characters on our reality series,” says Wang, “But it is in a setting that we can’t explore on the unscripted side.”