Would you let your dog play with something from Bret Michaels? One of the nation’s biggest pet retailers sure hopes so.
The Poison singer and reality-show star has teamed up with PetSmart to design a line of pet products, the company says. The Bret Michaels Pets Rock collection will be available next summer.
“Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents’ needs with a ‘cool’ line of products from an entertainer with a demonstrated passion for our four-legged family members,” says Matt McAdam, PetSmart’s VP of merchandising.
Michaels, for his part, calls the deal “a natural partnership for me.”
“I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are,” he says.
PetSmart says it became interested in working with Michaels after seeing him on “The Celebrity Apprentice” in 2010 and his partnership with the American Diabetes Association. The company says that consumers have come to know Michaels as a family and and animal lover “through his two reality television series” (emphasis ours).
We’re guessing that by “two,” PetSmart means “The Celebrity Apprentice” and the VH1 show “Bret Michaels: Life As I Know It.” Because we don’t remember a lot of family- or pet-friendly scenes from “Rock of Love.”