The remake of cult horror favorite “Evil Dead” is already drawing blood at the box office, grossing an estimated $1.8 million from midnight moviegoers.
Although “Evil Dead” officially opens today (April 5), the growing trend in “midnight shows” — which often now include 10 p.m. screenings the night before opening — has helped get the movie off to a strong start. The $1.8 million gross is a notch ahead of the $1.6 million the remake of “A Nightmare on Elm Street” brought in from midnight shows in 2010, according to BoxOfficeMojo.
The “Elm Street” remake went on to gross $32.9 million in its opening weekend (and rapidly crumbled from there leading to a final gross of $63 million). “Evil Dead” is now pretty much guaranteed to meet industry forecasts and open with over $20 million for the weekend. Not bad for a movie with a reported budget of just $17 million. (Fun fact: 1983’s “Evil Dead” grossed just $2.4 million during its entire run, but found a considerably larger audience on home video.)
With notably stronger reviews than the critically panned “Elm Street” (or most horror remakes), “Dead” has a shot at holding up better in the coming weeks than usual for the horror genre.
“Evil Dead” stars Jane Levy (“Suburgatory”), Shiloh Fernandez and Lou Taylor Pucci and was directed by Fede Alvarez.