Louise Roe from The CW’s “Plain Jane” hosts the fashion contest showcasing a dozen designers (actually 13, but a duo is counted as one participant). Three mentors who have made it in the fashion business — John Varvatos, Nicole Richie and Jessica Simpson — mentor the hopefuls.
The difference here is that three stores bid on the designs: Saks Fifth Avenue for the high end, Macy’s for the middle market, and Express for the less expensive and younger shopper. And the twist this season is as soon as the buyers for the stores bid on a design, it will be available online.
In the clips, the competition’s youngest designer, Daniel Silverstein, explains his complicated design to Richie: “I can drape, design — I can do it all,” he says. In front of the judges, he’s initially dejected when Express and Macy’s pass on his dress with the intricate trim, but he’s elated when Saks bids $150,000. Take a look: