The news first appeared in a release published by TMZ. “We support a boycott on Belgian Waffles,” a representative for the restaurant chain says. “We support America. We don’t support Belgian Waffles.”
Twitter got in on the action a short time later:
We don’t believe in Belgium waffles
— Waffle House (@WaffleHouse) June 30, 2014
The key to this entire boycott is that Waffle House does not actually sell Belgian waffles — the restaurants instead serve “American” waffles with a smaller grid pattern. Thus, not only does the boycott proclaim patriotism, it also serves the bottom line.
With the Belgium-United States World Cup game scheduled to be played Tuesday (July 1) at 4 p.m. ET/1 p.m. PT, at least the ban on tasty Belgian waffles doesn’t need to last too long.