Some advertising images that may or may not have been intended for public consumption have the Kardashian family up in arms. The potential advertisements, created by ad agency JWT India on behalf of Ford India are caricature renderings, promoting the Ford Figo. One of the drawings depicts a bikini-clad Kim Kardashian with her sisters, Kourtney Kardashian and Khloe Kardashian, bound and gagged in the back of a vehicle, as Paris Hilton winks from the driver’s seat. The ad reads, “Leave your worries behind with the Figo’s extra-large boot.” That’s a lot of junk in the trunk, Ford.
It is unclear whether anyone at Ford India ever saw or approved the images, but a spokeswoman for the company issued a statement on the matter, calling the images “contrary to the standards of professionalism and decency within Ford.” Sethi Deepti explains, “We take this very seriously and are reviewing approval and oversight processes, and taking necessary steps to ensure nothing like this ever happens again.”
As for the ad agency, JWT’s CEO says, “These were made as posters by individuals. They have never been paid for and were not expected to be released.”
Despite this fact, the Kardashians are fighting mad. The family sent a statement to “omg! Insider” in response to the much buzzed about images. “The ‘Leave Your Worries Behind’ Ford ads are disgusting, vile and offensive to all women,” reads the statement. “It is unacceptable that Ford would align itself with an ad agency that would so carelessly release these ads. The Kardashians do not take this lightly and they are exploring all of their legal options.”
What do you think about this ad? Doe Kim and company have the right to be peeved? Or is this just much ado about nothing?