There was a time when if a series looked like it had a pulse while airing on Friday nights, a network would quickly move it to a different night that had higher overall viewership.
That thinking led people to assume that as “Grimm” quietly became a solid performer on Fridays, it would move too. NBC experimented with it a little last season, giving it a Monday slot after the Summer Olympics and a post-“The Voice” Tuesday berth in the spring, but Season 3 will once again air Fridays.
The reason? NBC doesn’t want to mess with one of its .
“We kept hearing from people, ‘Don’t take it off Friday, we love it on Friday. Why are you screwing with our show?'” NBC Entertainment chairman Bob Greenblatt said Saturday (July 27) at the TCA press tour. “We put it in on Tuesdays in the spring for a few weeks because we thought it deserved the jolt of ‘The Voice’ lead-in, just to drive more viewers into it. But everybody inside the company, and we kept hearing from people outside the company saying ‘Don’t screw with it on Friday’ and ‘Leave it on Friday.’ We took that to heart.”
It has paid off. Season 2 of “Grimm” averaged 7.4 million viewers (in Live +7 ratings) and a 2.6 rating among adults 18-49. The demographic number is the best of any show that regularly aired on Fridays last season.
“Grimm” is now in the position of serving as a launchpad for a new series, “Dracula,” which will follow it on Friday nights.
“We tried to build a night that’s a little bit more genre with ‘Dracula,'” Greenblatt says. “We saw last year, the week before Halloween when we aired the ‘Mockingbird Lane’ pilot at 8 o’clock and ‘Grimm’ at 9, and it felt like a genre thing has some juice on Friday night. It’s always good not to screw something up that’s working.”
Season 3 of “Grimm” is scheduled to premiere Oct. 25 on NBC.