Heidi Klum is being announced Thursday (April 14) as the new Celebrity Ambassador for Stand Up To Cancer (SU2C). Her PSA ad seen here will run in the People’s Most Beautiful issue, which hits newsstands April 15.
Sweatshirts like the one Heidi has on in the ad are available for purchase at the official SU2C website. All the net proceeds go to support cancer research.
“If you don’t want to be OUT, you can be IN by joining me and the Stand
Up to Cancer movement in the fight against cancer. Let’s all say Auf
Wiedersehen to cancer together!” says Klum.
“We’re deeply grateful for Heidi’s support,” says Laura Ziskin, the Stand Up To Cancer co-founder who produced SU2C’s two major broadcast fundraising specials. “Not only is she a gorgeous model for our sweatshirt, but she’s drawing on her beauty to raise awareness for cancer, in one of the most-read magazine issues of the year. Heidi understands first-hand the hell cancer wreaks in families and friends. We hope others will be inspired by Heidi to take a stand for their loved ones and join the fight against cancer. Purchasing one of these sweatshirts is a very simple way to do that, as all of the net proceeds go directly to fund research.”
Are you going to buy a sweatshirt? If the sweatshirt doesn’t tickle your fancy, there are loads of other apparel items for sale at the website.