FremantleMedia Enterprises is joining forces with Hulu in the original programming arena. The global distribution company, which is tied to shows like “American Idol,” “The X Factor” and “America’s Got Talent,” struck an international first-look deal with Hulu to distribute more than 30 documentary series that will be exclusive to the site, starting with Morgan Spurlock’s “A Day in the Life.”
“We look at Hulu as a content network that creates content that can play on TV,” Jeff Tahler, Fremantle’s senior vice president of acquisitions and development, tells the Hollywood Reporter. “It’s a sea change now that they start programming at half hours and hours instead of the three, five, seven and nine-minute spurts that have traditionally been done online. This content can sit on any television platform around the world.”
Spurlock’s series begins its second season Monday (March 12). This season, the show, which chronicles a day in the life of famous personalities, will feature chef Mario Batali, hip-hop’s Das Racist, The Roots’ Questlove, comedian Marc Maron and others.