Pop star and “American Idol” judge Jennifer Lopez debuted a new Fiat commercial Monday night (Oct. 10) to go with her “Papi” spot that has been airing already. Fiat says the commercial, titled “My World,” explores J.Lo’s personal take on how life in the New York City borough continues to inspire her “to be tougher, to stay sharper and to think faster.”
The commercial features new song “Until It Beats No More” from Lopez’s new album “Love?”.
“The primary objective of ‘My World’ was to explore the story of Jennifer Lopez, who is a cultural icon. We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by,” says Olivier Francois – Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC.
“The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven,'” Francois continues.