In the treacherous world of annoying Black Friday commercials, Justin Bieber‘s Macy’s commercial is surprisingly bearable, despite the fact that it features a number of ear-piercing screams.
(It’s also possible that after spending Thanksgiving with several very, very young cousins, we have become completely numb to ear-piercing screams.)
The ad, which Macy’s uploaded to their YouTube channel under the name “Guys Scream for Justin Bieber,” features Bieber sneaking into Macy’s — which, of course, carries his scent and other merchandise — while the male employees let out teenybopper screams of delight.
It’s all for a good cause, too. When you buy Bieb’s Someday perfume gift set, Macy’s will donate $2 to The Make-a-Wish Foundation, up to $100,000. How sweet?