Justin Bieber is the newest Proactiv spokesperson, following in the footsteps of fellow dermatologically frustrated singers Avril Lavigne, Katy Perry and Jessica Simpson — and to a lesser extent, the original Proactiv girl, Ms. Judith Light.
The skincare line unveiled its Bieber campaign with a one-minute spot where the singer recounts the three biggest obstacles of any teen: feet that “grow like crazy” [ed: note: whoa, too suggestive!], hormones (which Bieber is just fine with) and zits. For the latter, he’s using Proactiv. And probably getting an unimaginable amount of money to admit it.
]]>tell US that “Justin has teamed up with Proactiv to build 15 schools in 3rd world countries with Pencils of Promise.”
Noble yes, but there’s something off about this whole thing. Where’s the bumpy before shot? The ad offers no real proof that Bieber acne even exists, and he only pantomimes washing his face.
Justin Bieber is marketing gold any way you cut it, but we’re not convinced — by the clear skin or that basket at the end.
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