With a momentum we haven’t seen since her pre-marriage days, a piece of clothing worn by the Duchess of Cambridge (aka Kate Middleton) has sold out in record time. Middleton wore the Orla Kiely frock to a public appearance on Tuesday (Feb. 21) and within “minutes” the shirt-dress had sold out on the Irish designer’s website.
A spokesperson for the company tells the Daily Mirror that there was an “absolute frenzy” on the website and that the coat sold out immediately. It may have helped that the coat was on sale. Originally priced at $513, the Kate-loving public (and Kate, we presume) were able to pick it up for a discounted price of $258.
Don’t worry if you missed your opportunity to emulate Kate, though. The site still has plenty of similar items available, like this bird-covered raincoat for just $252. Or, if you’re more budget-conscious, spring for a signature Orla Kiely wallet instead, like this one that features the same exact print that appears on Kate’s dress.