Katy Perry recently tweeted her criticism of blatant, uncreative product placement in music videos and some news outlets inferred that she directed the comments at another artist — namely Britney Spears. Well, Perry doesn’t like people putting words in her tweets and penned an open letter to the presumptuous media on Twitter.
Dear tabloid media aka FILTH:pls note I expressed an overall feeling bout product placement, their roles in vids & the art of them being… complimenting or sticking out. Most, if not ALL popsters welcome deals w/products 2 offset costs of big budget vids in these recessional music industry times. I’VE used them in MY vids before & am happy 2b able 2 make a better vid because of [it]. Once AGAIN, stop pitting artists.. against artist for ur sensational satisfaction & stick to what ur best @: lying, gossiping, exaggerating & overall lending a hand 2 the……deterioration of a generation.
We believe she was referring to tabloids who reported her comments were directed at Spears. Her tweets followed a TMZ report that Spears made half a million dollars for including not-so-subtle product placements for Sony, Radiance perfume, Make Up Forever cosmetics and Plentyoffish.com in her recently released video for “Hold It Against Me.” But, we’d hate to be presumptuous.
What do you think of Katy’s open letter to the tabloids? It it possible she’s doing damage control?