Apparently it’s now a thing that celebrities can sell important announcements to corporate Twitter accounts. Former Disney Channel star Kevin Jonas and wife Danielle announced the birth of their baby daughter through the Dreft laundry detergent Twitter account, which is … different.
Jonas was live-tweeting the process, writing, “#babyjonas is on the way!! Follow @dreft for all the updates!!!!!!!!! It’s showtime #thisisnotadrill” and “Here we go we’re pushing!!!! #babyjonas.”
But the official birth announcement came courtesy of Dreft, which posted the below Twitpic of baby Alena Rose and mom Danielle.
— Dreft (@Dreft) February 2, 2014
Jonas later writes on Twitter, “I’m so in love with her,” though he was also promoting the Dreft Amazing Baby Days app, which you can check out here if you are so inclined.
Baby Alena is the couple’s first child. Their E! reality show, “Married to Jonas,” has not officially been renewed for a third season (Season 2) ended in May 2013, but presumably the birth would be featured in a third season, if there is one.