Abercrombie & Fitch’s CEO Mike Jeffries has pissed off a whole lot of people with his comments that his clothing company is not geared towards overweight or uncool people. His statements about Abercrombie & Fitch’s choice clientele spread like wildfire on the Internet and even sparked a campaign called “Fitch the Homeless.”
Kirstie Alley is one of the people who was turned off by Jeffries’ statements. During an interview with Entertainment Tonight in which she also talked about the plethora of plus-sized actresses on television nowadays, the “Fat Actress” star slammed A&F.
“So Abercrombie clothes are for people who are cool and look a certain way and are beautiful and are thin’ and blah, blah, blah, blah,” she says. “That would make me never buy anything from Abercrombie.”
As for her two children — William, 20, and Lillie, 18 — Alley says, “I’ve got two kids in that demographic. But they will never walk in those doors because of his view of people … forget women, his view of just people.”
In case you missed Jeffries’ comments, he explains in a 2006 interview that recently resurfaced why his company doesn’t carry size women’s XL.
“Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong,” he says.
Jeffries continues, “Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”