Lady Gaga is branching out from music to release a fragrance in September 2012. The scent is called “Fame” and is billed as “The First Ever Black Eau de Parfum.” To kick off the ad campaign, Gaga released the above photo, which certainly is evocative.
She tweets of the photograph, “i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!”
According to the press release, the perfume is “built on three main accords: dark accord, sensual accord and light accord.”
“The dark accord includes poisonous flower Belladonna and incense, which evolve into the sensual and opulent wave of honey drops, saffron and apricot. A floral veil of Sambac jasmine and tiger orchid embody light and beauty.”
The perfume is also described as “black like the soul of fame, but invisible once airborn.”
Will you be picking up some Fame come September?