The Season 7 poster for “Mad Men” is here, and it puts Don Draper firmly in the psychedelic late 1960s.
In contrast to the relatively spare imagery in the show’s first Season 7 teaser, the poster — designed by renowned graphic artist Milton Glaser — is a swirl of color, with a woman’s face and a wine glass being filled standing out among the images behind the familiar silhouette of Don’s head and arm.
“There is a dreamlike quality to it, and believe it or not, it is related to the show, and not because it’s psychedelic,” “Mad Men” creator Matthew Weiner tells The New York Times. “That’s not what it’s about. What it’s about is the material and the immaterial world, and that’s what I loved.”
As for how the art relates to the coming season, the spoiler-averse Weiner says, “This is related to the late ’60s, which is all I will say about it. It maintains the idea that this is somehow going on in Don Draper’s mind, which is what the story is always about — and what the back of his head is about, on some level.”
Glaser’s best-known works include the “I [heart] NY” logo, the DC Comics bullet logo that was used from 1977-2005 and a poster for Bob Dylan’s “Greatest Hits” album. He’s also a co-founder of New York magazine. Here he is in his studio with the “Mad Men” poster.
Season 7 of “Mad Men” premieres April 13 on AMC.