AMC has released a new promo for Season 7 of “Mad Men,” and like several other pieces of its marketing campaign, it’s heavy on airport imagery and helium-light on anything related to story developments.
The 30-second spot, set to “Breakdown” by Alice Russell and first posted at E!, is essentially a video version of the cast photo shoot. Megan (Jessica Pare) is still getting out of a cab; the guy in the greenish suit behind her still kind of looks like Lane Pryce; Betty (January Jones) is still smoking at the curb; Don (Jon Hamm) is still on that TWA stairway.
One new wrinkle is the first appearance in any of the promos of Pete (Vincent Kartheiser). You see him here at the ticket counter, his tie and lapels widening with the approach of the ’70s. There’s also a new, vague, air travel-related tagline, “It’s all up in the air,” at the end of the promo.
Season 7 of “Mad Men” premieres Sunday, April 13 on AMC.