Could the next Marvel One Shot debut on YouTube instead of on a Marvel movie Blu-ray/DVD? Maybe, if Bob Iger is to be believed.
In March 2014, Disney spent $500 million to acquire Maker Studios, one of the main YouTube video networks. Considering Disney also partnered with Netflix to make Marvel series, it makes sense they would look to YouTube as well.
“We see short-form as a pioneer area,” Iger says. “More revenue, more consumption of our product. … We believe in growth in entertainment on mobile platforms. And we feel we needed to be present on that space.”