Life moves pretty fast. Or so said Matthew Broderick in the now iconic 1986 John Hughes movie “Ferris Bueller’s Day Off.” And he repeats the line in his new not-likely-to-be-iconic 2011 Honda CR-V Super Bowl ad.
The concept: An updated homage to Bueller, the impish high school skipper who faked a sick day to do a bunch of fun stuff in and around Chicago with his girlfriend and depressive pal. It should work, but on the first viewing it comes off as half-hearted.
Broderick, who is now 49 and far from impish, pretty much (no pun intended) phones in his performance. And although we get the super-familiar Ferris Bueller theme — Yello’s “Oh Yeah” — we don’t get much else by way of nostalgic payoff. Without Mia Sara, Alan Ruck, Jennifer Grey or even Charlie Sheen — Broderick comes off as kind of a pathetic lonely middle-aged guy who is desperately trying to recapture his youth.
Maybe we’re over-analyzing, but watch and tell us what you think.