Governor Mitt Romney‘s campaign is selling bracelets emblazoned with the tagline “Clear Eyes, Full Hearts, America Can’t Lose” — adapted from the iconic “Friday Night Lights” quote “Clear eyes, full hearts, can’t lose.” This after series executive producer Peter Berg slammed the Governor’s campaign for plagiarizing his work and misrepresenting the intent behind the mantra.
In the critically acclaimed series, which ran for five seasons, Coach Taylor (Kyle Chandler) would use the mantra “Clear eyes, full hearts, can’t lose” to encourage his team. The phrase was coined by Peter Berg.
Both President Barack Obama and Romney have used the slogan the
critically acclaimed series in their campaigns at one point or another. Obama’s social media team posted the mantra back in May via Tumblr, with a photo of the president throwing a football. Four months later, Romney took it much further. His team released photos of Romney and his family under a “Clear Eyes, Full Hearts” poster. He also used the phrase in several stump speeches and made it the primary banner image on the Romney campaign’s Facebook page.
Berg was not amused. “Your politics and campaign are clearly not aligned with the themes we portrayed in our series,” he wrote in an open letter to Romney, saying that his use of the phrase “falsely and inappropriately associates Friday Night Lights with the Romney/Ryan campaign.” He even got in a dig: “The only relevant comparison that I see between your campaign and Friday Night Lights is in the character of Buddy Garrity — who turned his back on American car manufacturers selling imported cars from Japan.”
Apparently, Romney’s campaign didn’t get the message. They’re currently selling the red, white, and blue “Clear Eyes, Full Hearts, America Can’t Lose” rubber bracelets for $10 donations to the campaign.