There is big news coming from MTV about the 2013 VMAs. But you’ll have to be on your toes — and on social media — to catch it. MTV announced they will be breaking news about the VMAs via their Instagram and Twitter accounts on Monday (March 25), beginning at 8 a.m. ET. That’s 5 a.m. for the west coasters, and 7 a.m. if you’re rocking the central time zone.
It’s a pretty cool ploy when you think about it. MTV is legendary when it comes to breaking the rules for awards shows. The network recently announced the MTV Movie Awards nominees via live stream, and now — as if they didn’t have enough social media followers — this latest stunt will ensure the VMA news is buzzed about on social media, and they collect more followers.
MTV is playing coy on any details about the “special announcement,” but a news release directs Instagram and Twitter followers to “Keep checking for clues throughout the day.” Hmm … So if you follow @MTV on either social media site, the hashtag to watch out for is #RoadToTheVMAs.
Now, in case all this VMA talk has you reminiscing about MTV Video Music Awards past, here’s a gallery to refresh your memory of the best and worst moments from the 2012 VMAs. Remember when Miley Cyrus stole Pink’s hairstyle? Yeah, so do we.