The devil isn’t the only one dancing.
HLN’s coverage of the Casey Anthony trial, driven in large part by host Nancy Grace, delivered the network its highest ratings in its 29 years on the air.
Between the hours of 2:00 p.m and 3:00 p.m. ET on July 5, while the surprising “not guilty” verdict was read aloud to Anthony, HLN averaged 4.6 million viewers. At the high point of the proceedings, the audience reached 5.2 million viewers, 1.9 million of which fell into the key demographic of 25-54-year-olds.
The network’s coverage of the murder trial left all other competition in the dust. FOX News’ coverage of the verdict came in second with 2.9 million viewers, while CNN (2.3 million) and MSNBC (920,000) brought up the rear.
Grace’s primetime series also performed well, delivering its highest ratings in total viewers and the demo for the July 5 broadcast, bringing in 2.9 million and 1.3 million viewers, respectively. That’s what we’d call a silver lining.