After a couple of decades at CNBC, where her financial smarts and good looks earned her the nickname of “Money Honey,” Maria Bartiromo, the first TV journalist to report from the floor of the New York Stock Exchange, made the leap this past spring to Fox Business Network and Fox News Channel.
Reportedly she got more money, but she may have wound up with less sleep.
“I was on CNBC from 3 p.m. to 5 p.m.” she tells Zap2it during a break from the annual Cable Show in downtown Los Angeles, “now I’m on from 9-11. So I’m up at 4:30 in the morning, 5 a.m., so my schedule has completely changed.
“The content is very similar. The Fox News Channel program on Sunday is a big change for me, because I think it’s the biggest audience I’ve ever had.”
Weekdays on FBN, the New York native is the host of “Opening Bell With Maria Bartiromo,” focusing on the financial markets; weekends on FNC, she’s at the helm of “Sunday Morning Futures With Maria Bartiromo.”
Even though she’s reunited with her former CNBC boss Roger Ailes, Bartiromo knows who’s really giving the marching orders.
“We’re looking at the audience,” she says, “saying, ‘OK, here’s a business channel that younger people are watching, that people in business are watching, what’s important to them? I think it’s tax policy, economic policy and ‘Where are the jobs?’ Those are the kinds of subjects the audience is looking for us to cover.”
Bartiromo also knows that the audience that’s tuning into see her wants to see just that.
“The viewer is so smart,” she says. “They see right through it. If you’re trying to be someone you’re not, forget it. You’re going to be bounced off. It’s so important to be authentic and to be yourself.
“It may be that someone says, ‘You know what, I don’t agree with that woman, but I like her because she’s actually telling me what she thinks. She’s herself, and I like it because she keeps it real.’
“So that’s what I’m trying to do, just to keep it real.”
“Opening Bell With Maria Bartiromo” airs weekdays on Fox Business Network and “Sunday Morning Futures With Maria Bartiromo” airs weekends on Fox News Channel.