The Oscars scored a 10-year high in total viewers Sunday (March 2), but the increased audience didn’t come from the key adults 18-49 demographic.
Ratings for the 86th Academy Awards — nearly all of it, anyway* — put the show at 43 million viewers, up from 40.3 million last year. The Ellen DeGeneres-hosted telecast posted the third straight year of growth for the awards and the biggest total audience since 2004, when the “Lord of the Rings: Return of the King” sweep drew 43.5 million people.
(*Nielsen only measures the show until the end of the last commercial, which came at 11:41 p.m. ET Sunday. The telecast didn’t actually end until about 20 minutes later.)
In the 18-49 demo, though, Sunday’s show was essentially flat compared last year. It scored a 12.9 rating vs. a 13.0 for the 2013 ceremony. ABC notes that this year’s awards did improve slightly among teens and adults under 35.
Following the awards, the annual “Jimmy Kimmel Live — After the Oscars” special scored its best ratings ever. The show, featuring Kevin Spacey and a series of YouTube movie trailers, drew just under 7 million people, up from 5.7 million in 2013, and 2.4 million adults 18-49, up from 2 million last year.