Fans of Southern cooking maven Paula Deen rejoice — the first lady of butter is planning to launch a branded line of prepared foods that will hit supermarket shelves sometime in 2013.
The celebrity chef and diabetes drug spokesperson is teaming with Nanco Group to form Paula Deen Foods.
A spokesman for the company tells the Buffalo News they aren’t ready to disclose what exactly they’ll be selling under Deen’s brand, but does say there will be a mixture of perishable and non-perishable items and tht they will cover Deen’s traditional recipes but also include some lighter variations.
Deen is known for her calorie rich, fat-laden cooking.
“This isn’t Paula just signing off on something,” said Steven Nanula, president of Paula Deen Foods. “This is Paula really getting into it and rolling up her sleeves along with her team.”
In January, Deen made headlines when she shared the fact that she’d been diagnosed with diabetes three years earlier. Fellow celebrity chef Anthony Bourdain has labeled Deen “the worst, most dangerous person to America.”