When GQ invited Russell Brand to the 2013 GQ Men of the Year Awards to accept the Oracle Award, the magazine likely didn’t expect the comedian to start making jibes at one of the event’s sponsors, Hugo Boss. But that’s exactly what he did, bringing up Hugo Boss’ connection to the Nazi party and getting kicked out in the process.
“If anyone knows a bit about history and fashion, you know it was Hugo Boss who made uniforms for the Nazis,” Brand quips in the above video from the event. “But they looked f***ing fantastic, let’s face it, while they were killing people on the basis of their religion and sexuality.”
While Brand’s statements are factually true, Hugo Boss’ connection to the Nazis wasn’t exactly what GQ wanted brought up at the annual awards show. Not long after Brand made his comments and got off the stage, GQ editor Dylan Jones kicked him out of the event. Brand tweeted about the incident, continuing to make GQ look bad in the process.
“GQ editor: ‘What you did was very offensive to Hugo Boss.’ Me:’ What Hugo Boss did was very offensive to the Jews.’ #GQAwards #nazitailor,” Brand tweets. Meanwhile, Jones hasn’t tweeted since the incident took place. Brand was later photographed at the GQ Men of the Year after party.