Syfy’s schlocktastic original movie drew about 1.4 million viewers for its premiere — about average for the channel’s B-movie franchise. (“Independence Day-saster” scored 1.3 million viewers two weeks ago.) “Sharknado” scored a 0.4 rating among adults 18-49, according to Nielsen’s overnight numbers.
Those who were watching “Sharknado,” though, were really into it. Syfy says the movie was the channel’s “most social” broadcast ever, generating 387,000 social-media mentions. At its peak, viewers were posting nearly 5,000 tweets per minute with the hashtags #Sharknado or #Syfy.
That those numbers didn’t translate into a big on-air audience is not a huge surprise — as we’ve seen many, many times in the past few years, a big social-media presence doesn’t necessarily correlate to big ratings numbers for a show.
Syfy is planning to re-air “Sharknado” at 7 p.m. ET July 18.