Your morning coffee will never be the same.
Okay, actually, your coffee will be exactly the same, but the cup it
comes in will be tweaked a little. You probably won’t even notice it
until halfway through that Grande, when the caffeine makes your brain
work again, because the changes aren’t particularly drastic.
The “sea maiden” who has always appeared on Starbucks logos will remain,
but she’ll no longer be sullied with words and lettering around her.
Basically, Starbucks has become so huge and all-encompassing that they
don’t need to actually write “Starbucks Coffee” on their cups anymore –
the sea lady speaks for herself.
The new cup will begin appearing in stores in March, coinciding with the
40th anniversary of the first Starbucks. No word yet on how this will
impact those red cups that roll out over the holidays. We’ll keep you
posted, though, as we’re sure you’re on the edge of your seat.